Privacy policy

Last updated: June 15, 2026

Boya operates this store and website at boyarituals.com, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Boya is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties, including advertising, analytics, and behavioural analytics partners such as Microsoft Clarity.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, remember your preferences, send account-related notifications, process purchases and returns, manage your account, arrange shipping, and create a customised shopping experience — including product recommendations based on your activity.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications by email, and to show you relevant online advertisements on the Services and on other platforms (including Meta/Instagram and Google), based on items you have previously viewed, purchased, or added to your cart.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate potentially fraudulent or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your credentials safe. We recommend you do not share your username, password, or other access details with anyone else.

Communicating with You. We use your personal information to provide customer support, respond to your enquiries, and maintain our relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify and service providers who perform services on our behalf (e.g. payment processing, IT management, data analytics, customer support, cloud storage, fulfillment and shipping).
With Meta Platforms (Instagram/Facebook), to deliver targeted advertising and measure ad performance. Meta may use information about your interactions with our store in accordance with its own privacy policy.
With Google, including Google Ads and Google Analytics, to deliver targeted advertising, measure campaign performance, and analyse how visitors use our website. Google may use this information in accordance with its own privacy policy.
With Microsoft Clarity, a behavioural analytics tool that records session replays, heatmaps, and user interaction data (such as clicks, scrolls, and mouse movements) to help us understand how visitors use our website and improve the shopping experience. Microsoft Clarity may process your personal information in accordance with its own privacy policy. You can learn more at https://privacy.microsoft.com/en-us/privacystatement.
With Klaviyo and Mailchimp, our email marketing platforms, to send you promotional and transactional emails and to analyse email engagement. Both platforms may process your personal information in accordance with their own privacy policies.
With business and marketing partners, to provide marketing services and show you relevant advertisements. Our partners will use your information in accordance with their own privacy notices.
When you direct or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or acquisition, to comply with applicable legal obligations, to enforce our terms of service or policies, and to protect or defend our rights and those of our users.

Cookies and Tracking Technologies

We and our third-party partners (including Meta, Google, Klaviyo, Mailchimp, and Microsoft Clarity) use cookies, pixels, and similar tracking technologies on our Services to:

Enable core shopping functionality (e.g. cart persistence, login sessions)
Analyse website traffic and user behaviour (Google Analytics)
Record session replays, heatmaps, and on-site interactions (Microsoft Clarity)
Deliver and measure targeted advertising (Meta Pixel, Google Ads)
Personalise email marketing based on your activity (Klaviyo, Mailchimp)

You may manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy. You may also exercise certain rights with respect to your personal information via the Shopify Privacy Portal at https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about individuals under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details provided below to request that it be deleted. We do not knowingly sell or share the personal information of individuals under 18 years of age.

Security and Retention of Your Information

We take reasonable technical and organisational measures to protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on applicable law, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access / Know. You may request access to personal information that we hold about you.
Right to Delete. You may request that we delete personal information we maintain about you.
Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may request a copy of the personal information we hold about you and ask that it be transferred to a third party, in certain circumstances.
Managing Communication Preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights by contacting us using the details provided below. We may need to verify your identity before processing your request. We will respond in a timely manner as required under applicable law. We will not discriminate against you for exercising any of these rights.

International Transfers

As our Services are powered by Shopify and third-party platforms including Meta, Google, Klaviyo, Mailchimp, and Microsoft Clarity, your personal information may be transferred to, stored, or processed in countries outside India. We take steps to ensure that any such transfers are subject to appropriate safeguards consistent with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date at the top of this page.

Contact

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint about how we handle your personal information, please contact us:

Email: hello@boyarituals.com
Address: Kalindi Colony, New Friends Colony, New Delhi, DL, 110065, India